Faculty of Medical and Health Sciences


Food Promotion


Overview

Picture of fast food ads on a computer screen

What is the exposure and power of promotion of unhealthy foods and non-alcoholic beverages to different population groups?

Food and non-alcoholic beverage marketing is recognised as an important factor influencing food choices related to non-communicable diseases.

A step-wise approach, comprising ‘minimal’, ‘expanded’ and ‘optimal’ monitoring activities, has been designed for INFORMAS. This approach can be used to assess the frequency and level of exposure of population groups (especially children) to food promotions, the persuasive power of techniques used in promotional communications (power of promotions) and the nutritional composition of promoted food products.

The proposed framework supports the development of a consistent system for monitoring food and non-alcoholic beverage promotions for comparison between countries and over time.

 

Module leader is Dr Bridget Kelly

 

Picture of Bridget Kelly

Senior Lecturer in Public Health
University of Wollongong
Wollongong, Australia
Email: Dr Bridget Kelly

Relevant paper

Monitoring food and non-alcoholic beverage promotions to children (pages 59–69) B. Kelly, L. King, L. Baur, M. Rayner, T. Lobstein, C. Monteiro, J. Macmullan, S. Mohan, S. Barquera, S. Friel, C. Hawkes, S. Kumanyika, M. L'Abbé, A. Lee, J. Ma, B. Neal, G. Sacks, D. Sanders, W. Snowdon, B. Swinburn, S. Vandevijvere, C. Walker and INFORMAS

Read the INFORMAS paper online here