Faculty of Medical and Health Sciences

POPLHLTH 734 - Health Promotion Strategies

15 Points  

Semester 2 


An overview of key strategies designed to promote health, with an emphasis on healthy public policy, partnerships, community action and advocacy and ways to link local, national and global actions. Practical and creative approaches to health promotion planning are explored through case studies, invited practitioners and the development of a group project with outcomes of empowerment and health gain.

Course aims

Goals of the course

The course is designed to ground students in professional skills and the practice of health promotion, and to provide an introduction to the roles they may play in planning, delivering and researching interventions to promote health in whatever settings they work in. The practical focus of the course is on understanding and taking action on the determinants of health by using relevant Health Promotion models.

Learning outcomes

By the end of the course, students will have:

  • Understood a range of ways that health promoters intervene for the wellbeing of the community
  • Acquired skills for health promotion work
  • Learnt to translate techniques into effective practice
  • Appreciated a critical approach to health promotion techniques and practice
  • Gained an awareness of diversities of health promotion practice

Content outline

The practical focus of the course is on putting health promotion theories, values and principles into practice and understanding and taking action on the determinants of health using the Ottawa Charter and the WHO Commission on the Social and Economic Determinants of Health Framework. Students work cooperatively in groups to develop proposals addressing determinants of health and community empowerment. Ethical issues, the appropriate roles of health promotion practitioners and information about the political and social environment affecting the effectiveness of the strategies proposed are considered at each step in the development of tools and strategies. These proposals include a problem assessment and a plan of action and demonstrate the parallel tracking of empowerment and health gain. Time is spent in each session for experience with the practice tools.

Programme and course advice

This course may be taken towards a public health, health sciences or medical science programme and is a required course for the Health Promotion specialisation in the Master of Health Practice qualification.

This is a practical course building on POPHLTH 733 Health Promotion: Theory and Models. Completion of POPHLTH 733 or BHSC 203 and 306 is highly recommended before enrolling in this course.

The course is most appropriate for those who intending to work in the health promotion workforce. A background and/or experience in health and social science is advantageous.

Learning and teaching

The course is delivered in 4 full day sessions at the School of Population Health, Tāmaki Campus in a workshop interactive format. Please see your timetable on SSO or Building 730 Reception noticeboard on the day for the room details. Invited speakers contribute their experience. The learning format involves both individual and group work. Class size ranges between 15 and 35.

Learning resources

A course book is available containing the course and session outlines, the assessment requirements and some readings. Required books are on short term loan in the Library at the Tamaki campus.


There will be no exam for this course. It has fully internally assessed.

Course Coordinator

Course Administrator