Faculty of Medical and Health Sciences

Hip Hop Hooray

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When you want your research project to sing out its message loud and clear, try presenting it to the modern beats of a hip hop music video.

That’s exactly what Dr Lisa Williams and Dr Ofa Dewes from the School of Nursing did in response to discussions with the Pacific research participants who took part in their study. They told Ofa and Lisa how important it is to support people who care for their older relatives and that the best way to convey the message to their community is through a music video.

The song featured in the video, I'll Care for You, was written and performed by local hip hop group, The Valiant Boys, who embedded the research themes within the lyrics. In addition to the message about supporting carers, the video relays the importance of spiritual values, the need for young people to pitch in and the diversity of ways in which older people make contributions to the community. 

This unique music video was the outcome of a School of Nursing PBRF grant and Ofa, Principal Investigator of Tāpinga ‘a Maama: Pacific Life and Death in Advanced Age, launched it at the Ageing Well National Science Challenge roadshow in May.

Besides being shared within the Pacific community, it will be used as a teaching tool for undergraduate and post-graduate nursing students at the University of Auckland learning about cultural considerations of care. It will also be available for other groups, such as health care professionals, to use for training purposes.

Read more and see the video here