Visiting Professor Thomas F. Babor - Public lecture: Alcohol marketing, the alcohol industry and their impact on binge drinking by adolescents Event as iCalendar

15 August 2013

5:45 - 6:45pm

Venue: Lecture Theatre 505-011, AMRF Auditorium, Building 505, 85 Park Road, Grafton

The Centre for Addiction Research, in partnership with the School of Pharmacy, invites you to a presentation by ASB Visiting Professor Thomas F. Babor reviewing the findings of recent research on the impact of alcohol marketing on youth. It focuses on empirical research showing that young persons exposed to alcohol marketing initiate drinking at an earlier age and progress more rapidly to heavy drinking. In general, longitudinal studies show a moderate but significant effect of alcohol advertising exposure and media use on adolescents’ drinking behavior. These findings are interpreted in terms of social learning theory, which explains how children and adolescents learn to imitate the behavior of others. Examples of alcohol marketing are used to illustrate not only how the alcohol industry violates its own self-regulation codes for responsible marketing, but also how the content of alcohol marketing is often consistent with the culture of binge drinking that often characterizes the way young people consume alcohol. The presentation concludes with a discussion of how the alcohol industry’s corporate activities, from marketing campaigns to political lobbying, contribute to the alcohol-related problems experienced by a society.

Presented by: Visiting Professor Thomas F. Babor, University of Connecticut, USA

Visiting Professor Thomas F. Babor is a Professor and Chairman in the Department of Community Medicine and Health Care, University of Connecticut School of Medicine. His research interests include screening, diagnosis, early intervention and treatment evaluation, as well as alcohol and drug policy. He has worked with the World Health Organization on the development of Alcohol Use Disorders Identification Test (AUDIT) and the Alcohol, Substance Involvement Screening Test (ASSIST). He is Associate Editor-in-Chief as well as Regional Editor of the international journal, Addiction . He is the author or co-author of Drug Policy and the Public Good , and Alcohol: No Ordinary Commodity - Research and Public Policy . Both books were awarded a first prize in the public health category of the British Medical Association's book competition.

Flyer for Visiting Professor Thomas. F. Babor public lecture, Thursday 15 August (278.8KB PDF)

For more information please contact Nicki Paull Email: